Tag: AI

  • Tales of Practical AI in 2024

    Tales of Practical AI in 2024

    “Facts are stubborn things.” John Adams, second president of the United States

    John Adams’ famous statement of 1770 is still relevant today. Because 250 years later, facts still are quite stubborn – and can lead to costly consequences. 

    Consider the churn rate in contact centres. 

    According to a 2022 study conducted by NICE, contact centre attrition rates were 42 percent. And in organizations with more than 5,000 employees, churn was as high as 50 percent. Even more worrisome, 31 percent of agents were actively looking for another job, according to the NICE study.

    Add up the numbers. Consider the impact on the bottom line. Year over year, the agent drop-out rate translates to a major cash burn. 

    Worse, consider the emotional condition of your agents. Those who stay could be coping with burnout. But can a burned-out agent really build brand loyalty? That’s a big ask.

    According to a McKinsey study, it costs between $10,000 and $20,000 to train an agent. 

    So, if a contact centre has 100 agents, and 42 quit annually, that’s a loss of $420,000 to $840,000. Add to that the cost of losing customers because of negative experiences, and these facts are not just stubborn. They’re painful. As agents race to the exits, the cost of doing business gets higher. 

    Fortunately, there’s a way forward. It starts with increased management awareness of agent burnout and implementing policies to counter agent churn by improving agent well-being. It’s a two-prong approach: better training and providing agents with omnichannel solutions that include AI tools. 

    Engaged and satisfied call center employees are:

    • 8.5x more likely to stay than leave within a year

    • 4x more likely to stay than dissatisfied colleagues

    • 16x more likely to refer friends to their company

    • 3.3x more likely to feel extremely empowered to resolve customer issues”

    Source: McKinsey.

    AI: Now In Omnichannel Platforms Near You

    To move the needle in improved CX and agent performance, CXaaS vendors like NICE offer AI-enhanced capabilities and are already providing help. 

     

    Other CXaaS vendors like Simplify360, with its AI-powered chatbots, have added AI capabilities to improve agent performance by providing a unified interface for managing multiple contact channels (voice, email, chat, social media, etc.). Key capabilities often include skills-based routing, automated workload balancing, customer journey analytics, and AI-driven agent assistance. 

    The Customer Meets AI With NICE

    Enlighten Autopilot from NICE offers a specialized AI solution crafted for customers, offering personalized experiences to enhance customer loyalty. It ensures the delivery of seamless interactions through digital journeys or AI-designed virtual agents. 

     

    Customers are provided tailored self-service options, strategically positioned on their customer journey. It’s based on training models and LLMs comprised of company knowledge, aligning each response with the goal of serving the client and the brand.

    When The Customer Calls, The Agent Is Ready

    NICE also addresses the crucial need to provide agents support at every moment. Enlighten Co-pilot is one such tool of tremendous value: a conversational AI tool for agents. 

     

    It generates precise, knowledgeable conversational responses. It alleviates agents from repetitive tasks, granting them quicker access to knowledge and answers. Better still, the aim is to significantly reduce agent stress and improve their well-being with more meaningful customer conversations.

     

    Supervisors can facilitate more intelligent guided interactions and implement AI-driven coaching, enhancing agent and consumer experiences.

    Give Them The Tools

    When in 1940, Winston Churchill said, “Give us the tools, and we will finish the job,”  the future of Britain hung in balance with the threat of an imminent invasion by Nazi Germany. Consider a similar clarion call by contact agents today: “Give us the tools – backed by AI – and we’ll finish the job.” 

    We’re witnessing an exuberant AI hype cycle. History shows that it takes about a decade for a new technology like the first web browser from Netscape, released in 1994, to find a market with measurable, practical, and profitable benefits. It took a while for broadband speeds and easy-to-use payment systems to be developed. Then came audio and video streaming. technology became far better. Today we can’t live without the internet.

    While the AI hype continues to burn bright, we have no idea where and when the practical tools will take root. It’s the start of a new technology era, and it will also take a while for things to take shape.

    Start-ups are already developing AI applications to meet unmet needs across all industries, especially in health care. 

    But an innovation cycle is already happening in the CXaaS space. Companies like NICE have seen the enormous potential for AI to transform customer journeys while easing agent strain and improving employee satisfaction. 

    CXaaS AI tools are in their infancy. In five years, the contact centre might look a lot different, thanks to the practical benefits of CXaaS platforms enhanced by the power of AI.

  • Show Me The Money 

    Show Me The Money 

    Financial Impact of Exceptional CX

    Investors can be unforgiving. They have high expectations for returns on investment (ROI) and rightly so. They expect – and deserve – a healthy return. When they don’t, it can be curtains for the CEO.

    And so, “show me the money,” that iconic line from the movie “Jerry Maguire,” really nails it. Show me great ROI, and I’ll continue to invest in your company. It couldn’t be simpler. Right?

    However, calculating ROI isn’t straightforward. Different CEOs and CFOs have varied approaches to measuring it. The road to achieving it is diverse, with no one-size-fits-all strategy.

    Consider how businesses like Tesla and Amazon, had initial losses of billions for years before turning a profit. Both companies were granted generous market valuations by the investors, and the parties’ insight into future profitability was evident.

    Meanwhile, Macy’s, the storied clothing retailer of the US market, is rethinking its approach to the brick-and-mortar vs. digital landscape, just at the end of last year as consumer spending has drastically changed. With declines in its in-store sales, it’s now catching up with the market’s new preferences, prioritizing leaner architectures and more automation practices.

    Whether we choose to invest in potential, or adapt once it becomes clear that we have to, the cost of transition is unavoidable. Customer loyalty, on the other hand, tends to favor the innovators.

     

    Follow The CX Dream: It’s Paved With Gold

    Excellent CX is the North Star. Companies that create a loyal customer base have gained more than a toehold in the market. They’ve gone beyond increased revenue, profit, and brand awareness. They have their own momentum and they just don’t follow trends, they’re a part of making trends.

    Consider Apple’s success with the iPhone, the iPad, music streaming, the original Macintosh with its graphical user interface, which spawned desktop publishing. Apple promised, and Apple delivered amazing customer experiences. For the investors, it has been a good ride and Apple today has a $2.87 trillion valuation. 

    So, how do you create and maintain excellent CX? These days, for CEOs and CFOs, following the CX dream presents stark choices. 

     

    CX and the Cloud – Not If, But When

    The crucial role of CX is hardly in dispute. For modern, agile companies, loyalty can’t be underestimated, and you’ll find it on the bottom line where it’s spun into gold.

    As Forbes magazine points out, great CX has a procession of benefits. 

    • Strengthens brand loyalty, encouraging repeat purchases.
    • Boosts and spreads brand reputation, thanks to positive social media reviews.
    • Increases customer retention, reducing new customer acquisition costs.
    • Encourages customers to buy more and pay a premium for better experiences
    • Empowers and fulfills purpose in the organization

    According to PWC, 73% of consumers consider their experience with a company a key factor in their purchase decisions, as reported by PwC. Consumers demand not just quality service and fair pricing, but personalized and connected experiences across digital channels. 

     

    The Journey to Better CX Is Paved With The Cloud

    Key trends in the CX landscape, including the omnichannel experience and Communications Platform as a Service (CPaaS), are shaping the future. As a CX Today article points out,new messaging apps, social media platforms, and even GenAI-powered search have expanded sophisticated touch points throughout the customer journey.

    An omnichannel approach, supported by CPaaS solutions, offers convenience and seamless record access, enhancing both agent performance and customer service. And, when it comes to remaining agile, CPaaS provides a foundation for future demands.

     

    Analytics and AI allow for real-time learning from engagements and aid in tailoring training programs, which traditional methods of supervision can’t achieve due to capacity constraints.

     

    Justifying Capital Expenditures on Cloud Technologies

    Whether you’re a market leader or only catching up, continual investment in technology is essential. It’s not a small feat, when simultaneously controlling operating costs while making (what you hope are) prudent capital investments.

     

    Calculating the ROI of complex investments like cloud technologies and omnichannel platforms can be nuanced and intricate. In complex business scenarios such as global enterprises, calculating net profit and investment costs on cloud platforms can involve many elements.

    For instance: 

    • Understanding Net Profit in Tech Investments

    For cloud technology investments, net profit isn’t just about direct financial gains. It includes savings from process efficiencies, productivity improvements, enhanced customer satisfaction, and potentially increased sales or market share. These factors can be hard to quantify but are crucial for a comprehensive ROI analysis.

    • Unpacking Investment Costs

    Beyond the initial purchase or cloud subscription cost, investment costs can include implementation expenses, training costs for staff, ongoing maintenance, and even the cost of changing business processes.

    • Considering Timeframes in ROI

    ROI is often considered over time. An investment might have upfront costs that seem high, but if it leads to significant long-term savings or revenue growth, its ROI improves over time.

    For a deep dive into calculating the ROI of customer experience initiatives, we recommend a Gartner report that examines financial services operations. 

     

    Let’s Do Omnichannel

    An Adobe study on omnichannel strategies indicates that companies with robust omnichannel customer engagement typically produce ten percent year-over-year growth and a 25 percent increase in close rates. Indeed, an omnichannel customer experience enables better data flow, channel shift, and contact handling as agents enjoy more customer context.

    An Adobe study shows that companies with robust omnichannel customer engagement report a 10% annual growth and a 25% increase in close rates. Indeed, this strategy enables better data flow, channel shift and contact handling as agents enjoy more customer context.

    Small steps lead to big gains, tweak and tune as you grow. It’s a complex blend of technologies, market forces, and keeping a contact center team motivated and inspired. Excellent CX is continuous work in progress that pays off.

  • Cloud AI in the Mobile First Markets

    Cloud AI in the Mobile First Markets

    In 1959, Esso, now ExxonMobil, launched a consumer advertising campaign in the US dubbed, “Put a tiger in your tank.” The slogan suggested that Esso’s petrol stood out from other brands because it was like adding the strength of a tiger to a car engine. The Esso ‘tiger’ became one of the most well-known ad campaigns of the 1960s.

    These days, we’ve gone from tigers to llamas. The hottest topic today is not the petrol in your engine. It’s about the AI in your pocket. Consider Meta and Qualcomm Technologies, Inc., the mobile phone chip company. They’re working together to optimize Meta’s Llama 2 large language models (LLMs) directly on-device with generative AI applications using the AI capabilities of Qualcomm’s Snapdragon platforms.

    Starting in 2024, generative AI models (like Llama 2) will be available on smartphones, PCs, VR/AR headsets (and don’t forget cars) to provide users with private, more reliable, and personalized experiences. This will allow intelligent virtual assistants, productivity applications, content creation tools, entertainment, and more. 

    So, as the roar of the internal combustion engine gradually gives way to the silent surge of instant torque of the electric car, the smartphone will perform (and look) a lot differently, too – thanks to AI. Within a decade, you could have a “llama in your pocket,” so to speak, offering up personalised recommendations in real-time, observing your precise location, writing emails on the fly, and acting as a personal assistant to guide you through food and menu choices based on your health profiles.

    Already Samsung has ​​three Galaxy S24 models that are expected to include generative AI capabilities. The company has also registered two trademarks; ‘AI Phone’ and ‘AI Smartphone.’ And companies like NICE, the CXaaS (Customer Experience as a Service) company, have reoriented their corporate focus to AI-inspired initiatives. Clearly the world is on the cusp of an entirely new era. The ‘smart’ of smartphone is poised for a big upgrade. The AI phone is at hand.

     

    AI and Cloud Projects Grow in APAC

    Until now, AI in smartphones has primarily played a supportive role (neural processing units embedded in chips have been instrumental in powering features like on-device translation, voice, image recognition (Google Lens), and virtual assistants such as Siri and Google Assistant). But smartphones are evolving into more than just endpoints; they are becoming active participants in the cloud ecosystem, particularly in APAC (read our last article on the growth of mobile within the region).

    Consider the collaboration of digital payments between Apple Pay and Hyundai Card in South Korea which was supported by the government of South Korea. South Korea is the tenth Asia-Pacific country where Apple Pay is available. The fin-tech service already exists in Australia, New Zealand, China, Hong Kong, Macao, Japan, Malaysia, Singapore and Taiwan, according to Apple. 

    As if to cement the East’s growing potential, reported by Nikkei Asia last month was the case of NVIDIA, whose GPUs power ChatGPTs servers, visited nearby Southeast Asia to discuss investments in AI infrastructure; a move that leverages the region’s established experience with technology supply chain. It’s one of the many decisions by global tech companies that are highlighting the emerging market’s path to advanced cloud innovation.

    The accelerating demand for mobile payments, e-commerce, and other transactions makes AI in mobile a continuous cycle of benefits.

     

    CX in Emerging Markets Trends Looks Bright

    The arrival of AI with mobile-first cloud services will have a transformative effect in emerging markets, creating opportunities for innovation and economic growth. 

    This growing potential is not lost on even prominent cloud vendors from the established markets of North America, and Europe. 2023 Gartner Magic Quadrant CCaaS Leader, Genesys, reports of CX in APAC: “it’s now critical for organizations to have a connected voice and digital strategy that empowers customers across their journey.”

    It’s particularly important when you consider that 63% of APAC consumers will pay more to buy from companies that support their values, and a third of respondents reported that they stopped engaging with a service after a negative interaction. 

    A challenge consistent to further CX innovation in the region is the issue of connecting technology and data to create end-to-end customer journeys. Without the capabilities of a well-integrated multichannel strategy, a customer that switches between a chatbot interaction and contact center loses their historical context leading to frustratingly longer resolution times of their cases. According to Genesys’ report, only 18% of APAC companies have achieved efficient communication within a multi-channel CX presence.

     

    Languages Make Challenges. But Not Impossible Ones

    To delegate tasks from human agents to automation, AI and LLMs need to be more proficient and handle more complex requests. Most popular LLMs have been based on the English language, posing challenges for deploying chatbots in non-English regions like Asia where there are dozens of languages with local complex colloquialisms. The sheer diversity of languages in these regions is no small feat for LLMs to master.

    But within a decade, these limitations could disappear.

    Singapore, both multilingual and flagship to technological innovation within Southeast Asia, is already initiating its own multimodal and localised LLMs to manage context-switching between languages in the region. In India, a travel service has utilized Microsoft’s Azure OpenAI Service-powered chatbot to accommodate customers in a country with 22 official languages and dozens of dialects. It caters to users who prefer voice interactions over smartphone apps for tasks like booking holidays. The travel service AI chatbots serve as intelligent assistants to human agents, enhancing their productivity and efficiency with more qualified leads.

    The goal is to enable voice interactions in multiple languages, making the platform accessible to all Indians. This requires refining natural language models to grasp colloquial speech patterns typical in rural towns and villages. The travel service intends to offer a  multimodal chatbot that integrates text, voice, video, and image interactions. 

    It’s still early in the game, and perfecting such a comprehensive system is a challenge yet to be mastered in the industry. But, considering the astonishing speed of AI progress since 2022 and the widespread adoption of ChatGPT and its competitors, the language barriers in emerging markets will be surmounted within 10 years or less.

     

    Adios Tiger. Let’s Explore With LLama and AI

    Generative AI, with its advanced capabilities like natural language processing, image generation, and predictive analytics, will enhance, improve, and deepen the smartphone experience.

    The tiger in the tank today is the llama in your pocket. Unlike the tiger, who prefers solitude, the llama is a sure-footed and adaptable companion in your pocket who can take you to new and enhanced digital experiences. With AI in your pocket, you can go almost anywhere your smartphone suggests.

  • Clouds of Change: AI’s Role in Revolutionizing Cloud CX in 2024

    Clouds of Change: AI’s Role in Revolutionizing Cloud CX in 2024

    “AI is the new electricity. Electricity revolutionised all industries and changed our way of life, and AI is doing the same. It’s reaching into every industry and discipline…”

    Andrew Ng, Founder of deeplearning.ai, Co-Chairman and Co-Founder of Coursera, and Adjunct Professor at Stanford University.

    “AI is the most profound technology humanity is working on. More profound than fire, electricity, or anything that we have done in the past.”

    Sudar Pichai, CEO of Alphabet, Google’s parent company.

     

    2024 will be another good year for the cloud. According to a Gartner report, global spending on public cloud services is forecasted to grow by 20.4% to $678.8 billion. That’s up from $563.6 billion in 2023.  

    Coincident with this growth, artificial intelligence will continue to escalate in demand, and it will continue to shape the cloud landscape, most especially in customer experience. 

    It’s more than cost, time, and efficiency. The cloud is now a catalyst for innovation, agility, and success across diverse industries – much of it spurred by AI.

    Consider NICE, a CXaaS company specialising in improving customer experience. NICE has shifted its entire focus to AI-based tools.  Why? Because they see the obvious. AI is here. And at an astonishing rate, it will be even more capable and intelligent. NICE and dozens of other cloud solutions firms are augmenting their product portfolios with AI. Those companies that harness it and provide useful and meaningful solutions for customers will attain remarkable market dominance.  

    With NICE, AI has augmented its tools for tasks like social listening, digital CRM analytics, intelligent call routing, understanding caller intent, and analytics in quality monitoring. These AI-driven tools help reduce average handle time, increase first-contact resolution and enhance overall customer satisfaction. 

    2024 will be a robust year for cloud companies. AI’s impact will continue to influence how companies and their customers interact. It all comes down to improving customer experience. 

    Companies in the Customer Experience as a Service (CXaaS) space are at the forefront of this AI integration.

    These companies employ AI to transform contact centers, enhancing customer interactions through advanced AI tools.  

    Integrating AI in these platforms is not just about automating tasks; it’s about creating a more intuitive, responsive, and personalised customer service experience. 

    The surge in AI-powered virtual assistants has provided a view of the future, revolutionising customer interaction and offering automated yet personalised responses.  

    CXaaS companies that have already deployed advanced AI capabilities include: 

    • Zoom: Known for its video conferencing solutions, Zoom has been integrating AI features to enhance the user experience, which can be applied in contact centre scenarios.
    • CallCabinet: known for its complete product offering to capture data, track voice calls, and ensure high security and compliance requirements, it utilises AI algorithms to analyse call data. This can include sentiment analysis, speech analytics, and keyword detection, which help understand customer interactions more deeply and improve the overall customer experience. 
    •       Simplify360: Specializes in AI-driven customer support and marketing, using chatbots with Natural Language Processing (NLP) and machine learning for personalized, efficient service across multiple channels.
    • NICE: Capabilities include full journey orchestration with advanced analytics, automation, machine learning and predictive algorithms for enhancing customer interactions and operational efficiency
    • RingCentral: This platform provides AI-driven insights and analytics for contact centres, helping to improve customer interaction and operational efficiency.

     

    Key developments and trends in AI features. Now till 2029. 
    1. Emotion detection and sentiment analysis will become highly accurate. AI will be able to detect subtle voice inflections and word choices to determine how customers truly feel with over 90 percent accuracy. This will enable companies to deliver ultra-personalized service and support.  
    1. Predictive analytics will anticipate customer needs. By crunching massive datasets, AI will foresee problems and predict optimal solutions for customers, sometimes before the customer is even aware of the issue. This proactive care will wow customers.
    1. Chatbots and virtual assistants will handle increasingly complex queries. With advanced natural language processing capabilities, virtual agents will resolve up to 70 percent of customer support tickets with no human involvement required. This will slash costs while also providing 24/7 assistance.
    1. Full omnichannel integration will anticipate needs. AI will combine data from all channels (voice, chat, email, etc.) to discern customer intents, emotions, and expectations. It will then direct outreach to the ideal channel for each situation. This contextual care will build strong loyalty. 
    1. Hyper-personalization will feel like working with a friend. With full customer insights, CX platforms will enable authentic personalized small talk, thoughtful gestures like discounts, and spot-on anticipatory problem-solving, making customers feel genuinely cared for. This human-like treatment will elicit intense customer loyalty.

    By 2029, AI may handle nearly all routine inquiries, freeing humans to focus solely on complex issues.  

     

    We’re Not in Kansas Anymore 

    In 2024, the landscape of cloud computing will continue to be reshaped by AI. Not just as a technological trend but as a customer-centric revolution, redefining how businesses interact with and serve their customers. Its ease of access, provided by leading CXaaS providers, will dramatically impact the intelligence of digital interactions. 

    Unlike the advent of electricity, AI is evolving much faster and becoming more powerful without our intervention. Who knows what the AI-powered customer experience will look like in 10 years? The focus today remains on balancing innovation with security and compliance. 

    The future looks incredible. AI is here to stay. Stay tuned. 

  • 2024 Outlook in Cloud Communications: AI’s Impact in Three Areas

    2024 Outlook in Cloud Communications: AI’s Impact in Three Areas

    “It is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”

    Charles Darwin, “Origin of the Species”.

    As 2024 begins, all of us can take inspiration from Darwin’s observation. In this era of hyper-change, if we skilfully adapt, we have a good chance of thriving – and enjoying the process. After all, collectively, we face the most dramatic and consequential changes in human history (economic uncertainty, AI, war, political upheaval, and climate change). Darwin’s “changing environment” is clocking at a pace like no other. Despite everything, some industries and technologies, like cloud-native business communication platforms (or cloud communications platforms) for instance, steadily continue to adapt and evolve. 

    AI and ChatGPT appeared all of a sudden, or so it seemed. But in fact, AI has been evolving for decades out of the mass consumers’ spotlight. Then it arrived; a powerful technology like no other. Our first seemingly self-aware companion, offering up answers tirelessly in response to our endless queries. And beyond the hype cycles and buzz about AI, businesses worldwide will continue to focus its impact on three crucial areas of their digital communications deployments. Those are bolstering security, ensuring regulatory compliance, and delivering a seamless customer experience (CX). 

    These three areas are not just individual goals but intertwined elements that will collectively shape the future of cloud-native communications platforms. 

     

    Security: The Unwavering Pillar of Cloud Communications 

    In the era of rampant cyber threats, security remains a top priority for cloud communications providers and adopters. This coincides with the rise of remote and hybrid work, which have increased security threat levels significantly. 

    According to a report by Cybersecurity Ventures, cybercrime damages are projected to cost the world $9.5 trillion annually by 2025, making security risks an existential threat to businesses and organizations. And, with the widespread use of multi-channel communications and its high volume of video, voice, text, and whiteboard communications, digital cloud systems must address its relative challenges. 

    Cloud communications solutions will continue to incorporate advanced security tools like end-to-end encryption, multi-factor authentication, and AI-powered threat detection systems. AI – powered by machine learning (ML) and natural language processing – are becoming a critical part of advancing and improving security, and compliance platforms, according to an article in UC Today. 

    Below are some of the ways innovative platforms are elevating security: 

    • Data Encryption: Optimizing encryption methods with AI based on the type of data and its usage patterns, and automating the complex process without manual intervention or performance compromise. 
    • Data Loss Prevention (DLP): Utilize machine learning to predict potential data breach scenarios by analyzing patterns in data usage and access. 
    • User Access Controls: Advanced systems can use AI to analyze user behaviour to identify deviations from normal patterns, enhancing security by detecting potential threats or compromised accounts.

    The UC Today article also mentions quantum cryptography as a valuable emerging technology, as it introduces the most sophisticated encryption to date, safeguarding data transmissions against advanced threats. 

     

    Compliance: Steering Through Regulatory Landscapes 

    Compliance with regulatory standards such as GDPR, HIPAA, and various national privacy laws is a significant challenge for cloud communications providers. 

    Consider the $1.8 billion (US) fines against Wall Street firms in 2022 for failure to abide by compliance regulations. The trend continued in September 2023 when the U.S. Security Exchange Commission (SEC) fined five broker-dealers $79 million for “failures to maintain and preserve electronic communications in violation of federal laws.” 

    As these regulations evolve, and they evolve quickly and constantly, cloud communications providers must adapt and even future-proof compliance to avoid penalties and maintain customer trust. 

    Here’s how cloud communications platforms are enhancing their compliance tools with AI, machine learning and automation: 

    • Archiving and Record-Keeping: Classify and index records with AI, and using the same system for quick retrieval based on AI assistants. 
    • Compliance with Regulations: Training AI systems to update to the latest regulatory changes and automatically adjust as needed. Teams can also utilize machine learning for ongoing risk assessments and ensure the compliance standards of data handling. 
    • Audit Trails: Utilize machine learning to sift through vast amounts of log data to identify patterns, anomalies and other signs of potential issues. 

    RingCentral, Cisco Webex, Zoom, NICE, Microsoft Teams, CallCabinet and other firms are a few of the many companies that are integrating advanced compliance tools into their platforms. 

     

    Seamless CX: The Holy Grail 

    The quality of customer experience is a measure of how well a company embraces agile processes.  One that deftly adapts to unexpected events – such as the pandemic – will thrive. Consider the pandemic. A Deloitte report indicates that with customers in the pandemic lockdown, omnichannel communications suddenly became the de facto method to enhance customer loyalty, even as restrictions have lifted. Customers demanded it.  They want brands to deliver a consistent, positive experience at every touchpoint. Technology solutions need to align with customer values and anticipate their needs. 

    AI tools have already begun to improve CX on cloud communications platforms. For example, with AI, speech analytics assesses emotional intent, leading to more personalized and effective service.  Leading technology and analytics vendors that provide AI solutions to help companies improve and transform customer engagement and experience include: 

    • Salesforce – Salesforce offers Einstein AI capabilities across its platforms. 
    • Adobe – The Adobe Experience Cloud integrates Adobe Sensei AI engines for capabilities like automated customer journey mapping, and predictive analytics. 
    • SAP – SAP C/4HANA is SAP’s suite of customer experience solutions leveraging machine learning.  
    • Microsoft – Microsoft Dynamics 365 AI uncovers customer insights that help sales, marketing and service teams better align with customer needs. 
    • Verint – Verint offers AI-infused omnichannel customer engagement including areas like journey orchestration, contact centre intelligence, automated quality management and advanced text and speech analytics. 

    The future looks bright with AI. It can enhance and transform CX by understanding language, analyzing unstructured data like customer feedback, recommending relevant offers or information, and even conducting increasingly natural conversations.  

    The push for advanced personalization experiences opens up new disciplines in data and lifecycle management. Within a decade, AI bots could be so powerful that they will help guide a customer through even considerably nuanced dilemmas that require unique solutions.  

     

    Conclusion: Bit by Bit, Things Get Better. Not in Leaps. 

    Cloud communications platforms and solutions will continue improving incrementally,  driven by customer demand, technological innovation, and an ever-demanding customer. 

    As we navigate through 2024, the cloud communications landscape is being reshaped by the collective forces of security, compliance, and seamless CX and enhanced by careful and practical AI innovation.  

    These are not standalone goals but interdependent objectives that must be pursued together for businesses to thrive in the dynamic cloud communications market. As these technologies evolve, they hold the promise of transforming not just communication strategies but the very fabric of customer and business interactions. 

  • Generative AI Can Accelerate Learning Curves

    Generative AI Can Accelerate Learning Curves

    The integration of artificial intelligence (AI) tools stands as a transformative catalyst, revolutionizing how employees engage with their work and facilitating accelerated learning curves. But the introduction of AI into the workforce requires a thoughtful and staggered approach to ensure a seamless transition and optimal results. How do these tools actually impact work processes?

    A study from National Bureau of Economic Research, USA examined the effects of generative AI-based conversational assistant using data from 5,179 customer support agents. In their findings were a 13.8% increase in issues resolved per hour by customer support agents, including a 35% improvement for low-skilled and novice workers. The same metrics also showed minimal impact on experienced and highly-skilled workers.

     

    Contact Centres Already See Benefits of AI

    According to a recent study by the National Bureau of Economic Research, conversational AI tools are providing a crucial boost for contact centre agents, especially less experienced ones.

    The study analysed data from a group of 5,179 contact centre agents.

    The results are impressive: a 35% increase in issues resolved per hour for novice agents and a nearly 14% jump overall. More experienced agents saw a less pronounced, albeit positive, effect. Meanwhile, customer satisfaction is rising thanks to more positive interactions. It’s a classic win-win.

     

    Accelerating Learning Curves

    What’s more intriguing is the journey of the least experienced agents, who, with AI, witnessed the most significant uptick in their resolution rates.

    Generative AI catalysed this by emulating the best practices of highly-skilled members, effectively democratising knowledge and expertise when it provides further recommendations to the rest of the team. This evolution wasn’t just beneficial for productivity; it also started a positive feedback loop that could propel continuous improvement.

     

    Improving Overall Sentiments

    Yet, an increase in productivity metrics isn’t the sole barometer of success. The true gauge is the human experience, both for the customer and the employee.

    Agents on the frontline face a lot of customers express their frustrations. Thanks to AI-fortified recommendations, contact agents are much more likely to double down on more empathetic responses, significantly improving their social awareness. This, in turn, led to happier customers and a reduction in the frequency of escalated calls.

     

    Tread Carefully, But Don’t Wait

    The advent of generative AI tools is a significant milestone in workforce management and the professional growth. These tools could eventually offer substantial benefits – they improve productivity, improve the customer experience, and foster a culture of relentless learning and development in the organisation.

    Organizations can fully leverage the potential of AI, unlocking new dimensions of employee performance and setting the stage for sustained success in the ever-evolving business landscape.

    But AI tools not only lead to quick gains in productivity. Managers must provide ongoing training and support just to keep up with the speed of improvement of the AI systems themselves, to avoid locking themselves out of AI’s potential.

     


    About us

    ULAP Networks has assisted Fortune 500 companies with our coverage in over 113 countries, specializing in cloud solutions in complex jurisdictions from APAC, MENA to LATAM.

    We’re partnered with leading collaboration vendors, including Zoom, NICE, Simplify360, MS Teams and CallCabinet. Work with their leading AI capabilities to bring the best of global innovation to hard to reach markets.

    Reach out to us to see how we can help you with your global requirements at info@ulap.net

     

  • AI: Appearing In An Emerging Market Near You

    AI: Appearing In An Emerging Market Near You

    In Mary Shelley’s 1818 literary masterpiece, “Frankenstein, A Modern Prometheus,” the protagonist, Dr. Victor Frankenstein, creates a sapient creature in his laboratory that crudely resembles a human being. When Frankenstein first sees his living creature, he is horrified. Unable to accept his attempt at creating a misshapen human being, he flees, leaving the intelligent creature to fend on its own.

    But unlike Victor Frankenstein, the creators of artificial intelligence and ChatGPT are racing headlong toward more powerful, capable, and useful forms of AI. Rather than a misbegotten creation, they see it as a bona fide, if not logical consequence of evolutionary technology.

    According to them, AGI offers the potential to remake nearly every aspect of human endeavour.

    Sam Altman, the CEO of OpenAI, the company that created ChatGPT, believes that we all need time to reconcile the notion “that we may soon share Earth with a powerful new intelligence, before it remakes everything from work to human relationships. ChatGPT was a way of serving notice.” (Atlantic magazine article, September 2023.)

    But this doomsday sentiment isn’t necessarily shared across the board, especially outside the Western hemisphere.

     

    Global Attitudes About AI Vary Considerably

    A 2019 study by The Oxford Commission On AI & Good Governance revealed that the perception of AI varies widely from region to region. The survey used data from a sample of 154,195 respondents in 142 countries that analysed basic indicators of public perceptions about the potential harms and opportunities of involving AI in personal affairs and public life.

    Internationally, sentiments about technology are ambivalent at best. North Americans and people from Western Europe see the development of AI and robotics as more likely harmful than beneficial, whereas South and East Asia are much more likely to see these developments as beneficial.

     

    Picture 1

     

    View image and read the full study here.

    Technology-Enabled Disruptions (TEDs) in Southeast Asia

    With their exploding populations, widespread reliance on smartphone apps to fuel business transactions and a burgeoning young demographic of tech-savvy users, emerging markets offer nearly limitless untapped opportunities for growth.

    A Bain & Company research report indicates that technology-enabled disruptions (TEDs) like AI are the greatest force of progress in most developing countries. Businesses in these markets are motivated to find ways to “leapfrog” developed economies by jumping straight to the latest innovations.

     

    To Deliver State-of-the-Art AI, You Need State-of-The-Art Connections – And Partnerships

    The study suggests that global enterprises that want to integrate their AI solutions will find more acceptance in APAC, the Middle East and Africa compared to the attitudes of people in the Western Hemisphere.

    But the map isn’t the terrain. Setting up operations in the complex emerging markets is not as simple as the Western hemisphere. Cultural nuances, language barriers, government regulations and compliance rules create unforeseen hurdles for enterprises accustomed to the familiar landscape of North America and the EU.

    When it comes to deploying AI in an emerging market, you need experienced partners who know the terrain.

     

    About us

    ULAP Networks has assisted Fortune 500 companies with our coverage in over 113 countries, specializing in cloud solutions in complex jurisdictions from APAC, MENA to LATAM.

    We’re partnered with leading collaboration vendors, including Zoom, NICE, Simplify360, MS Teams and CallCabinet. Work with their leading AI capabilities to bring the best of global innovation to hard to reach markets.

    Reach out to us to see how we can help you with your global requirements at info@ulap.net